Ok, you are all setup, you have three or more profiles, Google+, LinkedIn and Facebook; you have your own wordpress blog on your own self-hosted, perfectly optimized website; you are ranking on Google and the others for key words in your posts that you are regularly creating and distributing; blog posts and/or photographs and/or video and other content. You are spreading it around in groups and book-marking sites. People are following and endorsing and otherwise connecting to you on social networks and now it is time to turn new connections into clients. My entire income, and my entire business is dependent on conversion of online leads. There are terrible mistakes that can be made, and lots of money too. My business (social media advertising agency) is so competitive, with so many formidable adversaries, that I must plan for success.