When it comes to putting together a marketing plan, there are lots of reasons to spend first and think later. The "spending" I'm talking about is spending on marketing programs like PR, events or collateral. And the "thinking" is about developing a compelling value proposition and messages. One reason why marketers spend first and think later… it's more fun.Spending money on a clever promotional video, a tradeshow party, or a new ad campaign... that can be fun.
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