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By dotCore
via medium.com
Submitted: Sep 07 2013 / 15:41

One of the key challenges of creating a two-sided network is deciding how to get both sides on board. Does a marketplace get the consumers first or the merchants first? And why would either side join without the other? Platforms face a chicken and egg problem often during the initial stages of seeding. A great way to gain traction for such a network is to steal traction from another one.
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