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Sun today announced the yet-to-launch JavaFX programming language will gather data on end-users activities to help developers monetize software, by selling ads for instance. The company's Project Insight will see "instrumentation" added to PCs, mobiles and Blu-ray devices that run JavaFX, which feed data back through a special data stream to a hosted service. Codenamed Project Hydrazine, the service is run by Sun for the benefit of third parties.