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As designers we’re frequently reliant on communication through an informally agreed symbolism: green is a healthy color; slab-serifs are masculine. Except that when dealing with global audiences the message can be skewed, leaving organizations to run parallel branding; throughout the world the red cross is known for supplying medical aid in warzones, except where the red crescent has to be used instead.

Posted by peter.wdd  |   Jan 30 2013 / 02:45

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