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By adigaskell
via dzone.com
Submitted: May 02 2013 / 02:05

Often when a company is rolling out a social business or enterprise collaboration project, the technology will be the “shiny new toy” part of the project – it is visible, easy to play with, and gets most of the attention. The home page of the new site gets designed and redesigned, and the team spends hours in meetings where mock-ups are paraded in front of conference rooms full of project sponsors.
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