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But despite all the talk of GPU blitting, pixel shading, and ligatures, a non-negligible percentage of the Flash community is rightfully asking: is Adobe still committed to the simple, agile authoring practices on which Flash was founded? It's a rational enough concern. After all, Flash built its success on "ease of use." Some 11 years ago, the tagline on the Flash 2 box read: "The Easiest Way to Create Fast Web Multimedia." Originally, Flash was purpose-built for people who wanted to make things move without years of animation training, or who wanted to create interactivity and programmatic behavior without a degree in computer science. A decade of loyalty later, those same people—call them the "everyday Flashers"—are now wondering how, or even if, they fit into Adobe's new platform strategy.