"I work for a PaaS company" I answered him. "Ah, okay, great", and he moved to another subject. It was a cold winter day on a hipster cloud conference. He wasn't the only one that directly knew what my company did. Most people there knew the difference between Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and Software-as-a-Service (SaaS) and therefore knew exactly what a PaaS company did, right?