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By dotCore
Submitted: Jun 18 2013 / 01:45

When a product becomes indistinguishable from others like it, consumers will buy on the price and as a result, the product becomes a commodity. However the most dangerous part of commoditization is when a companies or even an entire industry does not believe that commoditization will happen to them as they believe they are “protected” and that their differentiation is strong enough to be sustainable.
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