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By Baustin213
via blog.smartbear.com
Published: Oct 15 2013 / 09:30

In a widely quoted study of e-commerce sites, the Aberdeen Group found that a one-second delay in page response time results in a 7% reduction in online customer conversion, 11% fewer page views and a 16% decrease in customer satisfaction. In monetary terms, that means if your site earns somewhere around $100,000 each day, you could be losing nearly $7 million annually simply because of this modest lag in performance.
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