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Surprise Me!

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By sabina.idler
via blog.usabilla.com
Published: Jan 04 2013 / 06:07

The Perfect Call To Action
When designing your website or application, one of the many areas you explore “calls to action”. What phrases or statements do you need to encourage the user to take the steps necessary to complete an action? What terms should you include to ensure that your calls to action (CTA) are clear to the user? What language or tone of voice do you use to get your message across?
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