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Too often when digesting Social Media blogs, I read the same crap about how to take advantage of basic Social Media tools and methods to promote yourself or company. It's all the same crap about setting up a "listening post" by populating your google reader with tons of blog feeds about social media or using Twitter search tools like Summize or blog search tools like Technorai or just a good "advanced" and narrowed Google search to find where people are either talking about your brand or your niche.