The App Store has become dominated by free-to-play or "freemium" games. I started discussing this with some smart people on Twitter earlier today, but wanted to expand on it here, because I think it's important. What we don't acknowledge we can't change, and it feels like the current direction of iOS gaming needs to change. While some of the free-to-play games are brilliantly balanced and realized, providing value for both the makers and the players, most are not. Most suck. And a lot of that is our fault.