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By slfisher
Published: Aug 14 2014 / 15:45

Traditional companies have a disadvantage compared with “born digital” companies such as Amazon and eBay, Andersson and Tuddenham warn. Like any other potentially disruptable company, they have the albatross of legacy operations to deal with. In addition, born-digital companies see IT as a major component of their success, they write, noting that Amazon invests five times more in IT than traditional retailers do.
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