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By kevinliew
Published: Apr 23 2013 / 10:01

Designers are increasingly aware that, in this era of Internet branding, their sites have seconds to make an impact. If the ethos, efficiency and professionalism of a brand can be conveyed on first glance, you're onto a winner. If a site is over complicated and difficult to navigate, or if its purpose and layout are unclear, the extra time required to process it will turn users off in a flash. One simple way to make sure that your brand message is received -- and fast -- is to give your site speed a boost.
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