Your landing page is vitally important; the most impressive graphics, design and offer cannot overcome the deterrent effect of poor written content. A poorly written landing page means that you will fail to convert visitors into customers and your sales figures will suffer accordingly. Writing an effective landing page is rather different to writing a blog page. When writing a landing page, a few seemingly minor touches can make a huge difference to your conversion rates. Those looking for a fast way to create an effective landing page should take the time to follow a few copy writing rules and tips.