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SOA done right can give a company a competitive advantage over its competition. SOA done wrong can cost the company millions. SOA is not something you buy, it is something you >do>. Research shows us that very few companies are doing it well. But the reasons for so many failures are usually people issues, not technology issues. By acknowledging the top 10 reasons people cause SOA to fail, you can put a game plan together that addresses each issue and greatly improves your chances of success.