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By MonitisGFI
Submitted: Aug 28 2014 / 08:18

Through the power of Internet and the emergence of social networking technologies and free advertising services offered through platforms like Twitter and Facebook , we have witnessed in in the last decade an epic industry-wide shift in how businesses engage with customers. The world of blog, forums, and numerous other social media channels provided consumers with means to voice their opinions about products and services. Companies not only began to listen but soon realized that these consumer insights provided critical business value. This consumer influence has become more focused in the last 5 years through the influences of mobile, cloud, and Big Data.
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