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By wsoprano
via dzone.com
Published: Mar 14 2013 / 12:22

The Dragonfly Effect looks at the most effective campaigns in modern history and attributes their success to social media. They note that by 2009 that 94% of consumers didn’t believe the claims that advertisers made. However, people are influenced by colleagues and friends. Traditional media may not be dead, but unless you are including a healthy mix of social marketing your days are numbered.
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