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By Mediacurrent
via mediacurrent.com
Submitted: Jul 16 2014 / 14:51

Companies are seeing lower success rates on social media and diminishing conversion rates on the web - a trend that has put us all, especially content marketers, in the position to prove the ROI or face severe fiscal cuts. Unfortunately, reporting metrics like “increased impressions” and “better brand awareness” won’t be enough because companies are looking for hard before/after numbers.
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