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By mzawadzinski
via zawadzinski.com
Submitted: Apr 22 2013 / 13:46

Recently, online advertising seems inevitably moving towards ‘viewable’ impression model. A model, in which advertiser theoretically shall pay only for advertisements that were actually displayed to a user. In this post I am going to explore a few technical aspects of tracking viewable impressions and explain why this model may not solve problems which lie at the origin of it.
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