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By egregory
via architects.dzone.com
Published: Apr 30 2013 / 08:37

As the Big Data hype machine continues its relentless attempt to gobble everything in its path, new business units and entire new domains buying into the promise find themselves faced with unanticipated data volume and complexity. They see the potential for data-based decision making, but still face (short-term?) challenges in actually managing, analysing or interpreting the data they now collect.
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