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By egregory
via architects.dzone.com
Published: Dec 07 2012 / 11:19

Walkthrough: Monetize Windows 8 with the Microsoft Advertising SDK
An interstitial advertisement is traditionally recognized as a full-page ad appearing between two pages. Interstitial, which means “gap” perceives a gap between to parts of the UI (especially pages on a web site) and fills it with an advertisement.
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