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Your parents, teachers, television, and Uncle Ned have driven into your brain that being smart and having an idea is enough to guarantee your spot on the cover of Fast Company. There seems to be some kind of conspiracy that startup success is easy; that it’s handed out like a lei as you step off the plane at the San Francisco Airport. But it’s not easy. It’s a combination of enormous amounts of hard work, intelligence, and luck. Anyone who tells you otherwise is trying to sell you something. Even if it’s just a magazine.