Within the development community there seems to be a subtle disrespect towards the web design profession. Programmers view designers as disconnected Photoshop artists; furthermore, they consider designing to be a much easier job than programming. This viewpoint is unfortunate. Writing software is a team effort and everyone helps to make it possible. Developers must convert ideas into code, QA analysts must maintain high standards of quality, and web designers must ensure the software is easy to use and visually appealing. Without each of these working in concert even the best ideas will fail. Building an elegant website exposes a universal cognitive bias.