By avangatesky
via mpdailyfix.com
Submitted: Feb 28 2013 / 08:32
“Buyer behavior has shifted over the last couple years, driven by the rapid shift to cloud-based services and solutions. Cloud has impacted the entire life cycle of how vendors must manage their customers from acquisition to retention. The bar of expectations for servicing the customer at every touch point has been raised—from selling within the context of the customer’s chosen channels and servicing them when they want service. The customers today define the product and service around what they actually use.
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