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By DavinaMJ
Submitted: Mar 21 2013 / 10:38

When approaching big data, the industry places a lot of focus on ‘the three Vs”: Volume, variety, and velocity. Yet, not nearly enough emphasis is being placed on the most important V – value. For this reason, too many big data projects are being undertaken without the kind of return on investment results that are possible in this emerging area of business opportunity.
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