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Surprise Me!

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User 448255 avatar

By dotCore
via nymag.com
Submitted: Mar 03 2013 / 14:04

Why Do We Trust Amazon?
Most companies want you to know who and what they are. They spend a ton on branding to get that message nailed down and drilled into the mass brain. Google has taught us to think in terms of search; Apple in terms of lovely interfaces. But what is Amazon? Ostensibly, it’s a retail company. It sells books. It owns Zappos.
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