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By mswatcher
via sitepoint.com
Submitted: Sep 11 2013 / 08:28

Many website refinements and redesigns focus on color, type, and other purely aesthetic aspects. These visual facets certainly have their merit and value, and improvements in aesthetic areas foster confidence and favor in customers. However, functional website revisions often align more directly and concretely with business and marketing goals, and most of these functional improvements involve form fields or user input. The right improvements to your forms can immediately generate more submissions, sales, subscriptions, or signups.
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