By dotCore
via bothsidesofthetable.com
Published: Nov 06 2012 / 11:37
I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. I use it because I believe in the power of visual and memorable stories to sink into the consciousness. I talked at this point at length in a previous post on “The Importance of the Narrative.”
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