Marissa Mayer is many things. A brand designer she is not. After 30 days of change and countless dollars thrown at R&D, Yahoo! have unveiled their new logo. The past month showcased some options — most of which were bad — and unfortunately the end result is distinctly amateurish. Well to start with, in the context of a world waking up to the value of minimalism — if not flat design — Yahoo! have managed to date themselves overnight by embracing bevels reminiscent of stone carving; a skeuomorphic ornament best left in the 1990′s.