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People have approached me over the months curious about why I don't just write a Zend Framework themed book, get with a publisher, and make mountains of money (or at least a modest hill). After all, most know I have had offers from at least one publisher. Writing a book would provide a great deal of publicity for my own skills, highlight my authority on the subject, increase my ego to dangerous proportions and give my stature in the community and with potential clients a boost. The benefits go beyond mere cash.