Earlier this week I joined a group of super-smart and passionate folks on #ContentChat to talk about the future of marketing. Moderated by Jenise Fryatt (@JeniseFryatt), the Social Media Strategist for Smarter Shift.
Google have gone an awfully long way to changing how we view geographic information. Google Maps and Google Earth have allowed us to digitally explore our world like never before. A new site wants to take things one step further however.
I just completed one of the most inspiring runs of my life.
Not fast. Not far. But it left me with a lesson I’ll carry forever.
So how does this relate to business? We’ll get there. Just stick with me…
Noted Nazi propogandaist Joseph Goebbels famously said that if you repeat a lie often enough, sooner or later people will come to regard it as the truth. Whilst obviously not on the scale of some of the things Goebbels trotted out, the idea that to achieve expertise in something has become pretty much accepted since Malcom Gladwell popularised the notion in Outliers. As heuristics go, it’s one of the most widely used.
Is it correct though?
New York penalises social accommodation website Air BnB by ruling that users are illegally establishing hotels.
Ernst & Young recently “discovered” that employees will resort to corruption and fraud when they are squeezed by management. Or, in other words, when you treat them unethically they will behave unethically.
With clients’ expecting "real-time" responses to RFPs, marketing agencies have to act fast to find experts and develop innovative solutions that win new business. But with agency teams distributed globally, it is increasingly difficult to coordinate a comprehensive response that incorporates relevant case studies, employee backgrounds, and 'elegant solutions' for each opportunity within a few days.
Earlier this month I wrote about a new service called Bonus.ly. The idea behind the site is quite simple. Each month employees are allocated a budget, be it financial or otherwise, that they can then allocate to their colleagues according to who they feel has performed well. The idea is that peers will be much better placed to know who the top performers are than managers, and this peer recognition is better motivation.
Talk about Big Data! Did you know there are already almost twice as many “things” connected on the internet than people?
Crowdfunding is undoubtedly in the midst of a wave of publicity at the moment, be it through commercial sites such as Kickstarter, or the increasing number of sites aiming to fund civic projects.
Imagine that you're planning your next product launch -- and it's going to be big. As the product marketing manager, you're excited to focus squarely on acquiring new leads for a venture into a new market, but there's a twist: You have lots of education to do at the top of the funnel to get new customers interested in this new, different product. How do you make that happen?
OK, so you now have a digital workplace strategy showing the direction you need to move in; a governance framwework to show who is responsible for what with standards, etc, to give you a fantastic online experience; policies and values that encourage you to use a digital workplace and benefit from them.
Social business has massive potential to change how your organisation operates. As with many social based work however, the failure rate remains unduly high. IBM have released a new report that aims to change that by sharing some of the things that the best organisations do.
For starters, I think the word Social must not be put in the wrong context. In the case of social media and social business the opposite of social is not anti-social.
Last week I wrote about a novel project being run in Bogota, Columbia that is attempting to crowdsource the funding of a new skyscraper. The Prodigy Network, who are running the scheme, offer crowdfunding opportunities for a whole host of retail projects around the world. It’s the tip of an ever growing iceburg.
In its basic form, knowledge management is about converting available raw data into understandable information. The information is then placed in a reusable repository for the benefit of any future need based on similar kinds of experiences. Knowledge management contributes towards streamlining the ideas problems, projects and deployment driving towards productivity.
A short while back we wrote The Complete A-Z of Crowdfunding, which received some very positive feedback so we thought hey, why not make it a permanent blog post? Check out our helpful tips below before starting your next crowdfunding campaign
Last year an employee was sued for taking the Twitter followers he’d amassed with him when he left his company. The case focused attention on just how much a Twitter follower was worth. Suffice to say that since then, a good deal of effort has gone into highlighting just how many followers are fakes. So it’s clear that not all followers are of equal value to you.
Every year since 1970, people have taken one day out of the year to celebrate our planet. Earth Day, April 22nd, was instituted as a way to raise awareness about the impact we have on our planet. Many people actively preserve natural resources every day, taking the message of Earth Day with them to work, school, lunch – everywhere they go. But what about the thousands who let today’s lessons fall by the wayside as soon as Earth Day is over?
Last week I shared research that can predict the movements of people within a disaster area by analysing their mobile phone usage in the months prior to the disaster. Such uses for big data are becoming commonplace. Google Flu Trends has largely been a success, albeit with a well publicised mishap during the latest American flu season. Indeed such has been the success that they have taken the approach and applied it to Dengue.
Decentralized organizations tend to utilize many channels of information flow in order to solve complex problems. However, without a way to manage this flow, departments can easily lose sight of the organization's common mission, which leads to information loss.
The need to maintain great relationships at work has never been stronger than today. Organizations are flatter, work is more collaborative and the future will bring even more of the same. The further we get from the industrial age workplace structure of our parents, the more important gaining the cooperation of our peers and even of our subordinates becomes.
The role of social media in civic engagement has been a hot topic ever since the Arab Spring brought the role it can play to the attention of the world. Earlier this year the Pew Research Center produced a report into how social media impacts civic engagement.
A few things happened recently that, together, gave me cause to think about trust, the role it plays in our lives, and (for this post) in business. Studies just published show that our trust levels are at an all-time low. Main Street doesn’t trust Wall Street. Joe Citizen is skeptical (if not paranoid) about what the government is doing, and Jane Employee doesn’t trust her company’s leadership.
Unless you’ve been living under a rock for the past year you’ll have no doubt come across MOOCs. Sites like Coursera, edX and Udacity have made huge waves by providing a platform for some of the finest universities in the world to offer courses online for free.