We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors.
One thing that people don’t necessarily think about with their Facebook timeline cover is getting conversions out of it. That’s fine as you are getting started, but at some point it should enter into the equation.
The famous New Yorker cartoon opined that on the Internet, no one knows you’re a dog. It portrayed a world where image was a rather transient thing, and participation online was more of a meritocratic process than is often the case in the real world, where our prejudices can flavour how we engage with others.
With the rise of social networks it has become easier than ever to dig beneath the veneer of a CV and learn a whole lot about a job candidate during the recruitment process. An entire industry has emerged around this to help and advise individuals on how they can manage their personal brands online.
Things that buzz are often dangerous and can result in a nasty sting. There’s been a lot of buzz around social network marketing in recent months; so much so that some famous names have floated themselves on the stock markets.
Google+ lost about 60 percent of its users in the recent past. This was a huge blow to the company since closure of some its divisions like Google Labs in order to concentrate more on the social media.
It’s widely accepted that one of the quickest ways to grow your following on social media is to run a competition. While great content and engaging conversation is all fine and dandy, nothing gets new followers flocking to your social profiles quite like a giveaway.
The word easy keeps coming up in this article for a reason. Business blogging doesn’t have to be hard, even when maintaining one.
Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing.
In a world awash with social media when people spend most of their time walking down the street with mobile phones glued to their ear or their eye, balancing a cup of coffee in the other hand and trying desperately not to make eye contact with any other people on their way to work, does signage have the place that it once did or should it be consigned to the virtual world only?
Malcolm Gladwell made famous the notion that you require 10,000 hours of practice to become good at something. With the rising popularity of content marketing, does the same apply to blogging? Does the more you do it equate to the success you see in it?
Ah, Twitter. You and I have had an interesting relationship over the years. More than once, I tried to start using you only to find your streams of information hard to follow and distracting at the same time. You’re unfair, too. While some tweet innocuous nonsense to millions of followers, I see my followers come in slowly, oh so slowly.
In the true spirit of social media, I learned last week about a phone call an associate had received offering him a discounted rate for a product he’d used for many years.
Scientific researchers have been prolific users of social media. Most of their usage has been restricted to dedicated social networks however, with the likes of Mendeley proving particularly popular. What of Twitter?
Several people have asked me how to blog and get a style, so this is a brief attempt to share a few thoughts around see one, do one, and be one.
Sometimes the on-line world just amazes me. I’m up to my ears in on-line social networks, have followers around the globe, am building significant and lasting relationships and keep in touch with friends on an almost daily basis.
Forget Don Draper and the 9 am bourbon (or two). Marketing is now a full-contact, data-enriched, personalized sport. As much as we’d love to rub elbows with the suave marketeer, the new reality is very different from even a few years ago.
Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely.
Marketing innovation fails at most companies simply because it isn’t funded as part of a formal approach to testing new ideas. Innovation happens when marketing leaders commit to it.
As far as resources to help you get more traffic through to your blog posts goes, there are few things that can help you more than Twitter, if you use it correctly.
Branding is an essential component of any business, yet it's often steeped in mystery and confusion, with many firms failing to get their branding right because they don't really understand what it's about and how important it is.
I think Raynforest is a brilliant idea. The thought of earning some cash for your on-line efforts is not a ridiculous notion. In fact, I believe it’s the only way many writers are able to sustain good quality and keep producing meaningful content.
Stories are nothing new. They’ve been around for as long as we have. The earliest humans gathered around the campfire and figured out that effective storytelling was the best way to pass on the information that was vital for survival. They knew that truly connecting with their audience in an emotional way was a matter of life and death.
The concept of ‘brand voice’ is extremely important in the marketing world. It’s the sense of consistency that your customers come to expect when they interact with your brand, and is a crucial way of building familiarity between your company and your clients.
As content marketing has risen, so has the value in attracting and securing the attention of brand influencers in your market. These people can often hold considerable sway in their particular niche, and as a neutral and impartial voice can be particularly invaluable if you can get them onside.